By Stephen Wilkes
A key goal for every Association is to generate new members, right? Question is, how can new media help meet this marketing objective? As an Association, having your own Internet TV Platform allows you to deliver added value to members, generating more revenue from advertisers and sponsors ... and overall, providing more ways to grow your membership.
So, sending members to other Web sites is a lost opportunity—your lost opportunity to engage your audience. Keeping members on your Web site keeps them engaged in your content, and your brand, via videos, commenting, sharing, or linking to your site. And, if you have an advertiser associated with your video, you just made some money, too!
Today it’s all about monetizing online video.
Keep in mind, with an Association Internet TV platform you have the added option of selling video ads, which you can’t do on YouTube and other social video-sharing sites. Your advertisers can be local or national ... and each new advertiser (or sponsor) can mean more revenue, more events, and ultimately more members. Basically, the more member interaction on your site, the more potential success for your Association.
Conducting contests with your own Association Internet TV Platform.
Why not? Large corporations and brands are doing it. User-Generated contests get your members involved and interested in your Association, your brand. The more User-Generated contests, the more opportunities to retain and attract members.
Look for more ways and reasons to have your own Association Internet TV Platform in future blogs. In the meantime, let’s hear what you have to say!
