By Jason Anderson
With MIPTV in Cannes (and a cloud of Icelandic volcanic ash) behind me, I’ve become fully aware of the need for savvy distributors and broadcasters to do more with their content sales and delivery strategy.
The fact is -- online video viewing continues to rise. Google alone saw 13 billion video views in March, according to comScore, but it’s up to the content producers, broadcasters and distributors to make the most of this growing popularity.
While
many distributors and networks offer easy online access to their shows, most are still mailing content screeners on DVD . That method makes it difficult to obtain
the
most
basic feedback from the potential audience. Did the recipients watch the content? How many times? How long did they watch?
There is a much better way.
Consider the cost-savings and strategic value of managing and tracking all of your digital media, including trailers and full episodes through a single media management system. No reason to overnight 30 DVDs to a prospects, or to waste any more time uploading trailers for not-so-easy access via FTP and otherwise.
Just upload your content once into a secure library. Next, let buyers watch content online or download it for later viewing. Then, track what they view or download, how long they watch it and much more.
Not only will you save money, but you will gather real-time data to help increase sales and fine-tune production budgets.
Consumers are clamoring for a seamless, cross-platform viewing experience, and content buyers are increasingly demanding access to your programming anywhere and on any screen. Be sure to meet buyers’ needs in a way that fuels immediate sales and provides invaluable data for the future. It’s your content. Why not simultaneously maximize the return on your investment and minimize the effort required, by using a media management system?
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