These days, being a content producer certainly has its opportunities and challenges. On the up side, viewers are now able to access hours and hours of video content, whenever and wherever they want. But, with all that content out there, it's tough work getting your audience to notice you. Video consumption is way, way up, and the competition is fierce. Cisco forecasts that U.S. bandwidth consumption is headed for 15 Terabytes per user each month. That’s around 3,750 DVDs-worth of data associated with video viewing (for one user, for just one month). As consumption soars, content producers must try harder to reach target viewers.
One way to gain an advantage is to stay ahead of audience demands. According to a recent Pew Internet study, an overwhelming majority of Americans (92%) use multiple formats for getting news. Here are the key findings:
- Multiple Formats: 46% of Americans say they get news information from four to six media platforms on a typical day. Just 7% get their news from a single media platform.
- Mobile: A third of cell phone owners now access news via their phone
- Interactive: More than a third (37%) of Internet users have contributed to the creation of news, commented about it or disseminated it through postings on social media sites. And about 75% of online news consumers say they get news forwarded through email or posts on social networking sites.
- Personalized: 28% of Internet users have customized their home page
And it’s moving in the same direction for video. Viewers want to watch content whenever they want and delivery to multiple screens is expected. So, you need to be thinking not just about producing great content, but also about putting it in the form and format that your audience wants. This is how you can rise above the noise and find (and connect) with your audience.
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