As an active member of the local business community, we love exploring the hottest trends in digital media, online video and social media marketing with Tampa Bay’s marketing professionals. And as a new media technology company, we love it when our Internet TV platform can help facilitate this exploration. That’s why we are so excited to announce the launch of the AMA Tampa Bay TV, an online video platform supported by the Tampa Bay Chapter of the American Marketing Association (AMA Tampa Bay). Using Endavo Media’s Internet TV Platform, AMA Tampa Bay TV will stream on-demand video content and serve as the source of professional and industry information and education to AMA members and marketers throughout the Tampa Bay area. A variety of interactive features will allow viewers to rate, comment and share videos, and even chat with each other during live events! Future plans for AMA Tampa Bay TV also include user-generated video uploads.
Here’s an example of how AMA Tampa Bay TV provided additional insights to its members with a videotaped interview from one of its guest speakers, Tod Taylor from Franklin Covey.
“It’s exciting to partner with an association that embraces online video and is using it to enhance the professional development of its members,” says Peter Contardo, our Chief Marketing Officer. “To see a non-profit marketing organization like AMA Tampa Bay showcase the power of new media as part of its own marketing and business strategy is truly unique.”
By adding a custom branded video player to its website, AMA Tampa Bay can also generate additional revenue by monetizing its online video content with video and banner ads, sponsorships, subscriptions, pay-per-view and more.
On-location shooting and post-production services are being provided by Tampa Digital Studios. Video segments are being produced and hosted by Emmy Award winning reporter Heidi Kempf of Ren Scott Productions.
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