By Tatiana Tugbaeva
According to a recent study by Lightspeed Research for Trendstream, online video is the leading social media platform with over 70% of US web users watching clips on the web. And gen Y is not alone in fueling the growth. The study showed that 65% of those aged 55 to 64 watch video online. In addition, when it comes to web video, people love to share. More than 50% of 16 and 17-year-olds and 29% of 55 to 64-year-olds shared video clips with their friends, family and colleagues.
These numbers show that online video presents a tremendous opportunity for brands and organizations to connect with their potential and existing clients online and grow audiences virally. Brands can use the social power of online video to build communities across the web and establish relationships that go way beyond products and services.